Not 100% sure on the translation of the shop name (and shortened it a bit either way due to space constraints), but you get the idea. A fancy dyed cloth shop. (Like, pretty fancy. A bolt of silk cloth is worth quite a lot - it is now and was then, you can often see various achievements rewarded with bolts of silk (definitely happened in the WCL donghua, at least). And it’s not just any silk, it’s brocade!